Archive for Opinion Articles

The Man in the Moon

When I was a little kid, I was fooled into thinking there really was a man in the moon. When I became a teenager, it was just a well worn expression – there was no man in the moon. Thirty days before I turned 21, on July 20, 1969, once again, there really was a man in the moon. His name was Neil Armstrong.

Marco Polo, Ferdinand Magellan, Vasco de Gama, Lewis & Clark and all the other famous explorers pale in comparison. Thanks, Commander Armstrong, for a spectacular ride!

Anne Benedetto 08/25/2012

Do You Want a Bag for These?

Where does one begin when one wants to informally chat about the dumbing down of America? I don’t want to present a myriad of facts and figures until the actual message is buried somewhere within a column of numbers or some meaningless equation. Besides, who knows how to do an equation anymore?

Another reason I don’t want to bore people with a lot of statistics is because I’m too lazy to do the necessary research. Not only are we all getting dumber but also some of us are getting downright lazy.

I admit that I am only now noticing what is happening to us because I am semi-retired. Up until just a few months ago, I was oblivious to the on-going destruction of thought-provoking brain cells because I was just too busy to notice.

What really opened my eyes to the horror befalling us was when I saw a “Man in the street” type segment on a well-known late night show. A college junior was asked, “Who is the Queen of England?” I bet you didn’t know that not only is Aretha Franklin considered the Queen of Soul, she is also, you guessed it, the Queen of England. You can’t make this stuff up.

Speaking of stuff, remember when we had “The right stuff?” Remember when boys were told they had to do their homework; they had to study hard if they wanted to be astronauts? Back in the 50’s and 60’s, everyone was looking to the stars. There was something to strive for? The vast unknown and all the mysteries it held – it was exciting! It motivated an entire generation.

Where are we, the United States of America, today? In order to go to the space station, we are forced to thumb a ride with the Russians. This is because we have a bunch of bureaucrats in charge of our country, bureaucrats who don’t know how to balance a checkbook.

Last week, I saw the movie “Apollo 13” for the third time. What a great movie. I watched it very closely this time. I watched all the pocket protector guys sitting at their computers with slide rules, pens and paper. They were rapidly doing important calculations by hand without benefit of a machine. I also watched a team of guys take a box full of “junk” and make a carbon monoxide filter out of it, without a set of instructions. Last but not least, I watched them land that spacecraft with barely enough juice to run an electric coffee pot.

Watching all that take place was truly awe-inspiring. It also scared me to death. People can’t even make change today without a piece of equipment telling them how much the change should be. Forty years have come and gone since “Apollo 13” and I hate to say it, but I wonder if they would be able to bring those guys back alive today. Probably not – especially if a slide rule was needed to do it.

On occasion, I will start to feel a little better about all this because I will see some news story about an enterprising young woman or young man and I will say, “Maybe it’s not as bad as I think it is.” Then I will go into a convenience store and bring four or five items up to the counter, usually bottles of soda, milk and juice. After I pay for my items, the clerk will look at me and say, “Do you want a bag for these?” I will actually stop and consider how many trips to the car I would have to make before I say, “Of course, I want a damn bag.”

04/30/2012 by Anne Benedetto

Playing Nice with the Other Kids

The problem today is that kids don’t “play” anymore. Actually, they do play – they play arcade games and they play computer games but they don’t play with each other. Unfortunately, the artificial games they engage in don’t teach them anything, at least not anything worthwhile.

I sometimes think it would have been wonderful to have had today’s technology in the 50′s, when I was a kid. I would not have had to spend hours at the public library doing research for my term paper. I could have stayed within the confines of my bedroom and accomplished the same thing on my laptop. Of course I would not have been able to go to the malt shop on my way home, with some of the other kids, once the library closed.

I also would have had roughly 400 stations available to me on the plasma TV in my room. Instead, I only had five stations on my small Motorola black and white and only three of those were snow free. After a short time of watching nothing very interesting, I was forced to go outside and actually play with the other kids in the neighborhood. Did I have fun doing this? Not always. Did we fight? Of course, we were kids. Did we get hurt? Of course, we were kids. Did we get a lecture from our parents about how to play nice with the other kids? Hmm…yes. Did our parents let us blame the other kids? Heck, no.

You know what else? If I pulled Sandy’s hair and she ran home crying, her family did not sue my family for traumatizing their beloved Sandy. Besides, by the time the lawyers would have decided how to proceed with the “trial of the century,” Sandy and I would have already made up.

What did I learn from all this? I learned how to interact with others. I learned that I couldn’t always have my own way. More importantly, I learned how to be wrong. Conversely, what are kids learning today? They are learning about how to settle out of court, they are learning that everything is someone else’s fault and they don’t care about social skills; social skills are completely unnecessary in the virtual world in which they live.

In retrospect, that Motorola TV wasn’t so bad, the skinned knees didn’t hurt all that much and my prom date was someone I met at the library. Oh, I almost forgot. Sandy and I are still friends 58 years later.

04/17/2012 by Anne Benedetto

Do Banks Lack Basic Marketing Skills?

Everyone knows how hectic running errands can be, especially when you don’t have a lot of extra time on your hands. For many of those who live in apartment buildings, getting rolls of quarters for the laundry facility is undoubtedly one of those errands.

Say you have already done the food shopping, gone to the cleaners and filled the gas tank. The last chore on your list is buying quarters but suddenly you realize you have already passed your bank without stopping. Are you going to turn around and go all the way back to your bank? No, it is too far and you don’t have time because you have a dinner date and you don’t want to be late.

Suddenly you see it. That really beautiful Gone with the Wind style building that you drive by every day on your way to work, and low and behold it just happens to be a bank. You whip into the parking lot and jump out of the car. You have just enough time to get the quarters before they close. While you are rushing to get inside you start thinking about how close this bank is to your apartment building. It’s even on the same side of the street. Although you have been with your bank for years, it really isn’t very convenient. It’s almost all the way across town. This bank has good parking, a drive-through and two Automated Teller Machines. Switching your account to this bank might save you a lot of time. You are going to give this some serious thought.

You open the door and walk into the bank. What you see is quite impressive. They have more teller windows than your bank; a large well decorated seating area and a number of offices with many people hard at work. What is even more compelling is the fact that there is no line. You will be in and out in no time.

As you approach a window, the teller welcomes you to the bank with a big smile and asks, “How are you today?” You tell him that you are just fine and then he asks, “How may I help you?” You hand him a ten-dollar bill and politely ask him for a roll of quarters. That’s when it all comes crashing down around you. This wonderfully helpful and friendly teller asks you the dreaded question, “Do you have an account with us?” For a split second, your entire life flashes before your eyes.

Normally you are an honest person. However, for a split second, you consider telling him a little fib. But you know that you will never get away with it so you lower your head and say, “No.” You are then informed that, although he is very sorry, he can’t help you. The bank only provides this type of service for its account holders. You walk out and go home without your quarters. You won’t be late for dinner but you also won’t be doing your laundry.

What just happened? A lack of basic marketing skills on the part of the bank is what just happened! This particular bank spends thousands and thousands of dollars every year in advertising. It run spots on television, the radio, it puts up billboards and it includes inserts in its bank statements offering $25 or $50 to any customer with a friend who opens an account. What is the purpose of all this? You guessed it. It is to drive new traffic to the bank’s front door.

Getting new customers today is difficult for any bank. Not only don’t they offer toaster ovens anymore they barely pay any interest. So it stands to reason that banks need to take advantage of every opportunity available to them to secure new business. If a bank is willing to spend thousands of dollars to get new accounts, it should also be willing to spend zero dollars to accomplish the very same thing. Yet, when they have a potential customer walk through the door, what do they do? They turn this potential customer into an enemy. What are the chances this person will now change banks? Slim to none.

In this situation, they could have made a new friend, a new friend that might have opened an account and it would not have cost them a dime. All they had to do was help with the laundry.

04/01/2012 by Anne Benedetto

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